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Issue Date: Vol. 51, No. 4, April 2011, Posted On: 4/2/2011


Chuck E. Cheese's Heads To Mexico


Marcus Webb
CEC Entertainment Inc., CECFranquicias, Chuck E. Cheese's, Chuck E. Cheese in Mexico, Michael Magusiak, children's entertainment, family entertainment center, FEC, arcade games, redemption games, pizza chain, coin-op news, amusement machine

IRVING, TX -- CEC Entertainment said 10 of its Chuck E. Cheese's pizza-arcade stores are under development in northeastern Mexico. The new locations, which are being opened by CECFranquicias, S.A. de C.V., a franchisee, makes the American family entertainment company's foray into the Latin American nation. 

Chuck E. Cheese's restaurants will open over the next five years in the cities of Monterrey, Torreón, Gomez Palacio, Tampico, Saltillo and Ciudad Victoria. 

CEC president and chief executive Michael H. Magusiak said international development represents a significant long-term growth opportunity for the company to leverage the strength of its brand and earnings model.

Last November, Magusiak said CEC was actively searching for potential partners in Mexico, Colombia and Brazil, and is open to franchises throughout Latin America. | SEE STORY

In addition to operating in 48 U.S. states, CEC stores are located in seven foreign countries and non-U.S. territories. There are 554 worldwide, and 507 are corporate-owned.


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