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Issue Date: Vol. 53, No. 12, December 2013, Posted On: 12/9/2013

New Facial-Detection Technology Enables Adaptive Advertising In Vending Machines

Emily Jed
TAGS: vending technology, retail technology, automation, facial-detection technology, facial-recognition app, real-time analytics, CARA, Digital Touch Systems, Dax Patton, POS technology

NEW YORK CITY -- A new facial-detection technology can turn a basic camera into an intelligent sensor that captures real-time analytics. CARA from Digital Touch Systems can be installed in vending machines, doorway entrances, cash registers and other retail points of sale.

CARA detects and gathers such real-time anonymous consumer data as gender, age, attention time and even emotions. It detects real-world variables in real time to measure customer engagement and dwell time, in vending machines or brick-and-mortar stores.

The technology does not record actual customer images, ensuring privacy as information is being gathered. CARA software also offers developers options to turn any existing content into a tool that reacts to audiences in real time.

"CARA is a fantastic new detection technology that will immensely help fuel any hyper-connected brand interested in launching an adaptive advertising campaign based off onsite foot-traffic and consumer analytics," said Dax Patton of Digital Touch Systems.

The technology is a pay-as-you-go service and is compatible with several different platforms, including desktop Windows7/Windows8, Android and Linux. Compatibility with iOS devices is coming soon.

Digital Touch Systems, based in Austin, TX, manufactures touchscreen hardware and develops interactive multi-touch software. Its solutions range from a restaurant suite and advertising platform to the new facial-recognition application.

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