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Issue Date: Vol. 50, No. 6, June 2010, Posted On: 6/15/2010

Allstar Kicks Off Social Media Campaign

Nick Montano
Allstar Vending, Adam Dorfman, Rasha El Blaky, bulk vending, bulk vending machine, vending, vending machine, vending machine business, vending supplies, bulk vending supplies, flat vending, novelty vending, Allstar social media

Allstar" MONTREAL -- To create a dynamic dialogue with its target markets, Allstar Vending is rolling out an aggressive Internet marketing and social media program. Facebook, Twitter and YouTube will help deliver the bulk vending supplier's messages to customers and operators.

"We're looking to build community with our customers and operators," said Allstar president Adam Dorfman. "That's our primary focus."

On YouTube, Dorfman says Allstar is taking an uncommon approach. Rather than promoting its own products, the company is producing and posting instructional videos that will help vending operators improve their routes and maintain machines. The company's first clip on the video-sharing site is a step-by-step demonstration for converting a 50¢ mech into one that accepts 75¢, an emerging price-point in the U.S. bulk market. It's hosted by Allstar's Rasha El Blaky (pictured here). See video on YouTube.

Recognizing that more small businesses are using Facebook to find new customers and build online communities of fans, Dorfman promises a "cool 'face' space to interact with the vending community." Its page offers options for viewing and posting photos from NBVA trade shows and other industry events, and it encourages fans and friends to communicate with the Allstar team. Visit Allstar here.

Social networks are also effective tools for obtaining feedback about products. And now bulk vending patrons can post their comments about Allstar products -- and make suggestions for new ones -- on Twitter. Allstar will also tweet information bites on product trends and sales promotions to help vending operators make educated purchasing decisions. Sign up here.

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