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Issue Date: Vol. 51, No. 3, March 2011, Posted On: 2/24/2011

Sega Plans To Raise Profile In U.S. On Social Networks

Marcus Webb
Sega, video game, videogame, Sega Play! Baseball, Facebook, hi5, social networks, online video games, social network gaming, Konami, Viva! Mall, amusement business, video game business, Sega Play! Football

TOKYO -- Sega is planning to get more aggressive about promotion on social networks to increase its own profile in the United States, said Nikkei, a Japanese newspaper.

Japan's leading coin-op videogame manufacturer already has one free game on Facebook, Sega Play! Baseball, which draws more than 67,000 players a month. At present, however, many of the game's instructions are in Japanese.

Sega plans to make its Facebook baseball game U.S. player-friendly starting this month.

It will launch a second game, Sega Play! Football, in March on hi5, a social network that is said to be more game-oriented. In addition to a personal outline, hi5 also allows users to create personal photo albums, play online games and set up music players in their profiles.

Konami was the first Japanese coin-op videogame manufacturer to offer a Facebook game. Viva! Mall was announced on Jan. 7. | SEE STORY

Topic: Music and Games Features

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