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Issue Date: Vol. 49, No.2, February 2009, Posted On: 2/16/2009

Microtronic Notes Security Pluses Of ‘In-House’ System; Creates Broker Network

HIGH POINT, NC -- Microtronic US president Terri Starnes-Bryant has commented on recent news stories concerning the security breach of Heartland Payment Systems’ computers that gave hackers access to cardholder identities. “It is very unfortunate that this has happened,” she said.

Starnes-Bryant pointed out that “in-house” cashless vending systems (also called "hosted internal" systems) do not pose the same risk for users, since data need not leave the premises. “In a network environment, we still have full control of all data because, when transferring data across a network, our data is DES encrypted from the source through the end of the chain.” (DES, the Data Encryption Standard, is a well-established cipher developed to prevent information enciphered with it from being read.)

Microtronic is readying a universal payment system, Micropay, for launch in the near future. It is PCI PED-certified, conforming to the Payment Card Industry PIN Entry Device standard developed by American Express, Discover, JCB, MasterCard and Visa.

"Micropay will provide a cutting-edge technology to maximize customers’ data security combined with top of convenience,” said Microtronic US vice-president Greg Sidwell.

Separately, Microtronic announced in January the addition of several broker firms that are now representing its cashless vending product suite. The system is based on a contactless "smart" device working with one of several in-machine terminals that read and write to it with radio frequency data exchange.

Newly appointed brokers include Focus 365 (Anaheim Hills, CA), now representing Microtronic in California, Nevada, Oregon, Washington, Idaho, Montana, Utah, Colorado, Arizona and New Mexico. Patterson Co.'s Northbrook, IL territory spans North Dakota, South Dakota, Wisconsin, Illinois, northern Iowa, northern Indiana and upper Michigan.

Truman Dobbins (Spring, TX) is the Microtronic broker for Texas, Oklahoma and Louisiana; AVB (Cincinnati, OH) covers Virginia, West Virginia, Kentucky, Ohio, southern Indiana and western Pennsylvania. Gellman Associates is assigned to lower New York, New Jersey, Delaware and eastern Pennsylvania.

Harold W. Young Inc. (Natick, MA) is brokering the cashless solution for operators in New York, Vermont, New Hampshire, Maine, Massachusetts, Rhode Island and Connecticut. G&J Marketing Co. (Palm Harbor, FL) will continue to cover North Carolina, South Carolina, Georgia, Florida, Maryland, Tennessee, Alabama, Mississippi and Arkansas.

Microtronic is online at microtronicus.com.

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