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Issue Date: Vol. 54, No. 5, May 2014, Posted On: 4/9/2014


Crane Merchandising Systems Announces Commercial Release of Merchant Media Touch with New Features


Crane Merchandising Systems Press Release
TAGS: vending, Crane Merchandising Systems, vending machine, snack vender, food machine, Crane Merchant Media, Merchant Media Touch

PRESS RELEASE

Source: Crane Merchandising Systems | Released Apr. 7, 2014

Williston, SC (April 7, 2014) -- Today Crane Merchandising Systems announced the commercial availability of its next generation snack and food machine, the Merchant Media with 7" Touchscreen. Built to last, and featuring exciting new retail tools, the Merchant Media Touch revitalizes vending by attracting and engaging consumers, resulting in increased sales and new business for operators.

The Merchant Media Touch incorporates consumer friendly technology that meets the expectations of today's consumers. Its new touchscreen empowers and enhances many of the other features now available, including the digital shopping cart, the ability to purchase more than one product at a time, the opportunity to view nutrition facts, vibrant advertisements, and eye-catching promotions, all of which draw the consumer in and drive sales for the operator.

Additionally, Merchant Media Touch features a built-in credit card reader and easy to- customize graphics, both of which can help operators differentiate their offering to win new business. In fact, when combined on a Media machine, the built-in credit card reader and high-visibility credit card graphics specifically, have demonstrated the ability to increase credit-card usage by 100%, including multi-vends of over 20%.

"The positive response to Merchant Media Touch has been exciting. The way consumers are embracing the new technology lets us know that we have accomplished our goal of providing the industry with a next generation vending machine that will be relevant for years to come and be able to compete with other evolving retail channels," said Ignacio Santa Cruz, product manager for Crane Merchandising Systems. "At Crane we strive to provide vending operators with tools they need to succeed and we truly believe that the Merchant Media Touch will do just that, in terms of sales, new business and longevity."

With over 1,000 units in the field over the last year, Crane conducted extensive field tests to ensure Media Touch upholds the highest standards of durability and reliability. It features durable capacitive touchscreen technology and high-impact glass that protects the touchscreen from everyday use or vandalism attempt. Its scratch-resistant polycarbonate protects user interface graphics from peeling, tearing or vandalism. Additionally, built on NAMA Open Standards, it operates on the most advanced vending platform in the industry, and the use of advanced remote monitoring tools ensures optimal retail and operational results.

Merchant Media Touch is available to order through Crane Merchandising Systems' sales representatives or through its distributor network. It will be on display at the 2014 NAMA OneShow (Crane booth #601).

About Crane: Crane Co. is a diversified global manufacturer of highly engineered industrial products traded on the New York Stock Exchange (NYSE: CR). One of its segments, Crane Merchandising Systems, designs and manufactures a diverse, yet integrated portfolio of automatic merchandising equipment across multiple verticals, including hot and cold beverage, snack, and food. It also offers other vending solutions including cashless processing, payment devices, vending management software and wireless communication technology. Its legacy of brands (Automatic Products®, Dixie Narco®, GPL®, National Vendors™, Stentorfield™ and Streamware®) enables Crane to provide customers a complete, cross-platform solution while maintaining innovation, quality and service. www.cranems.com


Information contained on this page is provided by the company via press release distributed by the company, organization, agency or other "source." Vending Times Inc. and VendingTimes.com make no warranties or representations in connection therewith.

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