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Issue Date: Vol. 50, No. 7, July 2010, Posted On: 6/24/2010

Coke Extends Marketing Alliance With Simon Malls

Emily Jed
Coca-Cola, Coke, Coke Video Vending, Simon Malls, Simon Property Group, Beatriz Perez, vending, vending machine, soda machine, interactive soda machine, touchscreen soda machine, Samsung

Coca-Cola, ´╗┐´╗┐INDIANAPOLIS -- The Coca-Cola Co. announced that it has extended its marketing alliance with Simon Property Group Inc., the nation's leading mall operator. The agreement paves the way for further deployment of Coke's interactive touchscreen venders.

Simon began testing the machines last year, running commercials promoting Coke's brands and stores throughout the mall on their touchscreen displays. The new multiyear agreement covers vending, sponsorships, promotion and advertising across Simon shopping malls nationwide.

"The mall channel represents fertile ground for Coca-Cola to connect with key consumer target groups such as teens, and the opportunity to continue to blaze new trails with Simon's marketing team is exciting," said Beatriz Perez, Coca-Cola North America's chief marketing officer. "Whether commercializing our innovative interactive vending machines, activating one-of-a-kind on-mall marketing programs or collaborating on special events, our marketing partnership with Simon is a great way to build and show our brands."

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