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Issue Date: Vol. 52, No. 6, June 2012, Posted On: 5/17/2012

Valley-Dynamo Debuts Pool Table For
High-End Locations And $2 Play

Hank Schlesinger
pool table, billiards, Valley-Dynamo, Connelly Billiards, Amusement Expo, Dave Courington, Mike Pendergast, Link Pendley, upscale pool table, electronic pool table, coin-op pool, table game manufacturer

RICHLAND HILLS, TX -- Valley-Dynamo reports that it plans to start shipping a new upscale pool table this summer. The handsome piece made its preproduction debut at the recent Amusement Expo in Las Vegas.

The table, which has not yet been named, features solid maple construction with high-impact laminate top rails and worsted cloth. It will be offered with either an MEI bill acceptor or an ESD coin slide, both factory preset for $2 play.

The table is planned for production in 7-ft. and 8-ft. models, and offers a wide range of operator programmable features. The electronics package includes the ability to schedule as many as three happy hours a day, seven days a week; three distinct levels of bonus or "jukebox" pricing, such as an additional play for a $5 or $10 bill insertion; and the option of rack or timed play.

Valley Prototype

PHOTO: From left, Valley-Dynamo's Dave Courington, Mike Pendergast and Link Pendley show off prototype of upscale coin-op pool table during Amusement Expo in March.

The table will allow operators to get into higher-end locations where pool tables currently are not found, said Valley-Dynamo's Dave Courington. "This unit will also give them the ability to expand that look into traditional taverns and demand higher prices per play."

In particular, he said, the new table is well suited for placement in such upmarket sites as hotel lounges, theaters, bowling centers, sports bars or church recreation centers. "It's really designed for any location that requires more than a 'bar box' look," Courington summarized.

The Amusement Expo preview was arranged to generate feedback from operators in advance of full-scale production, the Valley-Dynamo executive noted, and the response was very helpful. It inspired modifications including the addition of high-impact laminate to the top rails.

Valley Pool Table Wood

"The table we brought to the show had hardwood top trails," he reported, "but operators felt the high-impact laminate opened it up to more venues." The laminate is resistant to burns and "dings."

The craftsmanship required to produce the new table was made possible by the company's acquisition of Connelly Billiards from Arizona's Southwest Billiard Manufacturing a year ago, Courington observed. Adding this premier producer of high-quality custom billiard tables for the home market has created a synergy whose first tangible result is the new model.

"Our acquisition of Connelly gave us the ability to build wood and stained tables," said Courington. "And we're excited about the opportunity of giving operators another tool to expand their market."

Valley has been an industry leader in coin-op pool tables for more than half a century. It is a sponsor of the Valley National Eight Ball Association (VNEA), recognized around the world.

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