QUICK LINKS: Vending Videos  | Micromarkets  |

VT Classifieds

|

Buy a Classified Ad

|

Editorial Calendars

|

Circulation Data

|

Downloads

|

Bookstore

|

Operators Date Book

Search:      

Bookmark this site




Issue Date: Vol. 53, No. 6, June 2013, Posted On: 6/6/2013


Pepsi 'Like' Machine Vends Free Drinks For Sampling Promotions


Emily Jed
Emily@vendingtimes.net
TAGS: social media vending machine, Pepsi like machine, vending machine, vending, automated retailing, Pepsi, Pepsi MAX, product promotion, Pepsi Like Vending Machine

Pepsi Like Vending Machine ZAVENTUM, Belgium -- A Pepsi vending machine here dispensed a free can of soda in exchange for a Facebook "like" for concert-goers attending the Belgium leg of Beyoncé's world tour.

Concert fans could connect to the Pepsi "Like" Vending Machine using their smartphones or the machine's touchscreen interface. Once connected, the vending machine directed consumers to "like" Pepsi's page using their Facebook accounts to receive a free can of Pepsi or Pepsi MAX.

PepsiCo said the innovative sampling approach gave the company the opportunity to interact with its consumers and insight into who "liked" and tried its products.

The beverage giant said it plans to use the technology at future Pepsi events in Belgium.

See the machine in action on YouTube.


Topic: Vending Features

Articles:
  • Vistar New England Shines Spotlight On 'Good To Go' Products And PayRange Kickoff
  • U-Vend Becomes Exclusive Fastcorp Vending Distributor In Canada
  • New York's Vending Association Plans Leadership Succession, Next Legislative Push
  • PepsiCo To Phase Out HFC In Vending Machines, Coolers And Fountains By 2020
  • Startup Targets Travelers With Mobile Accessories In Vending Machines

Copyright © 2014 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570