QUICK LINKS: Videos  |  Micromarkets |

Redemption Report

|

Classifieds

|

Buy a Classified Ad

|

Editorial Calendars

|

Circulation Data

|

Downloads

|

Bookstore

|

Date Book

Search:      

Bookmark this site




Issue Date: Vol. 53, No. 6, June 2013, Posted On: 6/6/2013


Pepsi 'Like' Machine Vends Free Drinks For Sampling Promotions


Emily Jed
Emily@vendingtimes.net
TAGS: social media vending machine, Pepsi like machine, vending machine, vending, automated retailing, Pepsi, Pepsi MAX, product promotion, Pepsi Like Vending Machine

Pepsi Like Vending Machine ZAVENTUM, Belgium -- A Pepsi vending machine here dispensed a free can of soda in exchange for a Facebook "like" for concert-goers attending the Belgium leg of Beyoncé's world tour.

Concert fans could connect to the Pepsi "Like" Vending Machine using their smartphones or the machine's touchscreen interface. Once connected, the vending machine directed consumers to "like" Pepsi's page using their Facebook accounts to receive a free can of Pepsi or Pepsi MAX.

PepsiCo said the innovative sampling approach gave the company the opportunity to interact with its consumers and insight into who "liked" and tried its products.

The beverage giant said it plans to use the technology at future Pepsi events in Belgium.

See the machine in action on YouTube.


Topic: Vending Features

Articles:
  • OTI Readies Shipment Of 65,000 Cashless Payment Devices For Vending Machines
  • Compass Group's Tom Ondrof Joins Vistar Parent As Executive VP And CFO
  • Canteen Vending To Deploy Cantaloupe Systems' Seed Pro Across All Branches
  • Get Smart: The Simple Way To Build Intelligence Into Your Vending Machines
  • Organizers Ready China Vending And Office Coffee Service Show For Beijing In November

Copyright © 2016 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570