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Issue Date: Vol. 53, No. 10, October 2013, Posted On: 9/27/2013

CAMA Combines Education, Exhibition Oct. 6-8 In Vancouver

Emily Jed
TAGS: CAMA Expo 2014, Canadian Automatic Merchandising Association, Canadian vending machine trade show, Sheraton Vancouver Wall Centre Hotel, Jeff Mowatt, John Leveris, Food Service Dairy Farmers of Canada, Bank of Canada, Farid Salji, Canadian currency

VANCOUVER -- The Canadian Automatic Merchandising Association is putting finishing touches on plans for its 2013 vending exposition, which will run from Oct. 6 to 8 at the Sheraton Vancouver, Wall Centre Hotel here.

The keynote presentation on Monday, Oct. 7, titled "The Art of Customer Service - Influence with Ease," will be delivered by corporate trainer Jeff Mowatt. Participants will learn his approach to improving communications at work and in their professional lives, and enhancing peoples' perceptions of them. He will also share his method for reducing customers' buying choices while increasing purchases, and teach operators how to position their ideas, products and services so their customers select higher-value options.

Also on the agenda is a presentation by John Leveris, assistant director of market development for the Food Service Dairy Farmers of Canada, who will provide an inside look into the group's milk vending program. Started in 2006 in Ontario, the program has grown to be one of the largest in North America. Leveris will share product details and sales results that can be adapted for any region of Canada.

CAMA's trade show on Monday runs from 11 a.m. to 5 p.m.

On Tuesday, Bank of Canada analyst Farid Salji will educate operators on the security features of the new Canadian $10 and $5 polymer notes entering circulation in November. His presentation will cover counterfeiting statistics, banknote security and what operators need to do if they receive counterfeit notes. During the presentation, he will show examples of genuine and counterfeit notes to audience members, and instruct them on how to detect counterfeit notes.

Rounding out CAMA's educational program will be "Cashless on Campus: Understanding How Card-based Cashless Technology Increases Revenue, Lowers Costs and Enhances User Satisfaction." Speakers include Victoria Wakefield, purchasing manager of student housing and hospitality services at the University of British Columbia, and Christopher Yong, the university's associate IT director, along with Paul DeRosse, vice-president of business development for Apriva in Canada.

The presenters will share the University of British Columbia's experiences in deploying cashless technology, and offer real-world insights into implementing and using today's payment technology to improve operations and enhance user satisfaction.

Trade show hours on Tuesday are 11 a.m. to 3 p.m.

Founded in 1953, the Canadian Automatic Merchandising Association represents the interests of vending and coffee service operators, equipment manufacturers and suppliers of products and services in Canada. CAMA's 2014 Expo will be held next fall in Quebec City.

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