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Issue Date: Vol. 53, No. 11, November 2013, Posted On: 10/14/2013

Hershey's Lancaster Is First New Brand In 30 Years

Emily Jed
TAGS: candy news, confectionery. The Hershey Co., Lancaster brand, Lancaster caramel soft crèmes, vending, micro market

Lancaster HERSHEY, PA -- Hershey Co. is introducing its Lancaster confectionery brand in the U.S. It will premiere with a line of caramel soft crèmes in January.

The Lancaster brand marks the first time in 30 years that the chocolate giant has introduced a brand that is not of an acquisition or an extension of an existing trademark.

Lancaster Soft Crèmes will be available in the U.S. in three flavors: caramel, vanilla and caramel, and vanilla and raspberry. They will be packaged in 4-oz. bags that retail for $2.49 and 8-oz. bags that retail for $3.99.

The caramels were inspired by similar candies Milton Hershey made in his original confection company, the Lancaster Caramel Co. The Lancaster, PA-based company served as the springboard for Hershey, which first produced sweet chocolate as a coating for the caramels before creating its renowned milk chocolate bar.

Earlier this year, Hershey introduced the Lancaster brand in China, marking the first time a brand launch originated outside of the United States.

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