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Issue Date: Vol. 50, No. 6, June 2010, Posted On: 6/9/2010

Kraft Site Helps Maximize Snack Sales

Emily Jed
Kraft Foodservice, Kraft, food service, vending, vending machine, vending machine business, vending operator, foodservice operator, planogram, category management

GLENVIEW, IL -- The Kraft Foodservice website now features a section devoted to helping foodservice operators sell snacks. Kraftfoodservice.com/snacks provides tools to help its customers stock the right products, in the right place at the right time to maximize sales and profits.

The website includes up-to-the-minute product information, including nutritional facts, along with consumer insight to help operators keep their finger on the pulse of the latest snack trends.

Visitors to the site also have access to custom category management tools to help ensure they are stocking the top brands in every snack category, including those outside the Kraft portfolio. Operators can customize planograms for their snack racks and print a visual aid to use when stocking their locations. They can also watch live video highlighting the importance of category management and order free merchandising materials and snack racks.

Kraft also maintains a dedicated site for vending and OCS operators at kraftvendingocs.com.

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