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Issue Date: Vol. 49, No.11, November 2009, Posted On: 11/22/2009

Coke Rolls Out Eco-Friendly PlantBottle

Emily Jed
Coca-Cola, The Coca-Cola Company, Coke, PlantBottle, vending, vending machine, vending business, vending operator, vendor, vending route, soda machine, pop vender, cold drinks, packaging trends, foodservice, coffee service, recycling, beverage industry

ATLANTA -- Coca-Cola Co. is gearing up to release a soft drink and water bottle made up of 30% plant-based waste material, and plans to produce two billion of the eco-friendly bottles by the end of 2010. The new container, dubbed PlantBottle, is made out of a polyethylene terephthalate (PET) plastic package and is 100% recyclable, the company said.

PlantBottle Throughout Denmark, Coca-Cola, Coca-Cola Light and Coca-Cola Zero are now available in the PlantBottle packaging. A variety of products, including Coca-Cola, Sprite, Fresca and Dasani will be in western Canada in the PlantBottle beginning in December. In select markets in the western United States, including Seattle, San Francisco and Los Angeles, PlantBottle packaging will be used for sparkling brands and Dasani in several sizes, starting in January. Future launches are being planned in other markets, including Brazil, Japan and Mexico and China.

PlantBottle packaging is made through a process that turns sugar cane and molasses, a byproduct of sugar production, into a key component for PET plastic. Ultimately, the company's goal is to use nonfood, plant-based waste, such as wood chips or wheat stalks, to produce recyclable PET plastic bottles and to create a bottle that is made with 100% plant-waste material while remaining completely recyclable.

While the bio-based component can account for up to 30% of the resulting PET plastic in PlantBottle packaging, the percentage varies for bottles that also contain recycled PET. In Denmark, the combined plant-based and recycled content makes up 65% of the material, with 50% coming from recycled material and 15% from plant-based material. For the PlantBottle packaging in the United States and Canada, up to 30% of the content in the PET plastic comes from plants.

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