QUICK LINKS: Micromarkets  |

VT Classifieds

|

Buy a Classified Ad

|

Editorial Calendars

|

Circulation Data

|

Downloads

|

Bookstore

|

Operators Date Book

Search:    

Bookmark this site




Issue Date: Vol. 53, No. 9, September 2013, Posted On: 8/15/2013


Amstel Beer Vender Rewards Passersby For Standing Around


Emily Jed
Emily@vendingtimes.net
TAGS: vending machine gimmick, vending marketing stunt, Amstel Pause machine, Sofia Bulgaria, beer vending machine

SOFIA, Bulgaria -- The latest vending marketing stunt making headlines is a machine that rewarded people in Bulgaria with a free beer for doing nothing.

The "Amstel Pause" machine encouraged thirsty passersby to stand still in front of the machine and push a button to start a timer. The machine dispensed a free beer if they held their pose for three minutes.

vending machine, Amstel beer vending machine

The vending machine was placed in a busy location in Sofia, the capital of Bulgaria, for 16 days, during which it dispensed 1,344 free beers.

Watch the free beer vending machine in action here.


Topic: Vending Features

Articles:
  • Crane Co. Declares Third-Quarter Dividend, Announces 10% Dividend Increase
  • Crane Co. 2014 Q2 Results: EPS Rises 7%; Payments And Vending Segment Posts $184.6 Million In Sales
  • Vending Machine In India Brews Fresh Tea By The Cup
  • Nascar Hall Of Famer Dale Jarrett Headlines August's SEVA Convention
  • Vermont's Green Mountain College Bans Bottled Water

Copyright © 2014 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570