SOFIA, Bulgaria -- The latest vending marketing stunt making headlines is a machine that rewarded people in Bulgaria with a free beer for doing nothing.
The "Amstel Pause" machine encouraged thirsty passersby to stand still in front of the machine and push a button to start a timer. The machine dispensed a free beer if they held their pose for three minutes.
The vending machine was placed in a busy location in Sofia, the capital of Bulgaria, for 16 days, during which it dispensed 1,344 free beers.
Watch the free beer vending machine in action here.