QUICK LINKS: Videos  |  Micromarkets |

Redemption Report




Buy a Classified Ad


Editorial Calendars


Circulation Data






Date Book


Bookmark this site

Issue Date: Vol. 53, No. 9, September 2013, Posted On: 8/15/2013

Amstel Beer Vender Rewards Passersby For Standing Around

Emily Jed
TAGS: vending machine gimmick, vending marketing stunt, Amstel Pause machine, Sofia Bulgaria, beer vending machine

SOFIA, Bulgaria -- The latest vending marketing stunt making headlines is a machine that rewarded people in Bulgaria with a free beer for doing nothing.

The "Amstel Pause" machine encouraged thirsty passersby to stand still in front of the machine and push a button to start a timer. The machine dispensed a free beer if they held their pose for three minutes.

vending machine, Amstel beer vending machine

The vending machine was placed in a busy location in Sofia, the capital of Bulgaria, for 16 days, during which it dispensed 1,344 free beers.

Watch the free beer vending machine in action here.

Topic: Vending Features

  • Metropoulos & Co. To Invest In Utz Quality Foods
  • Burch Food Service Expands Relationship with USA Technologies; Sees One-Year 17% Topline Growth In Transaction Dollars
  • Danielle Lee Wins Scholarship To Vending Industry Development Program
  • Gimme Vending Research Suggests Mobile App Reduces Out-Of-Stocks, Increases Top-Line Profits
  • Tri-State Vending Group Files Comments Opposing Philadelphia Beverage Tax

Copyright © 2016 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570