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Issue Date: Vol. 50, No. 6, June 2010, Posted On: 5/12/2010

Coca-Cola's B2B Website Devotes Section To Vending Operators

Emily Jed
vending, vending machine, vending machine business, soda machine, full-line operator, vending operator, vendor, vender, pop machine, Coke machine, Coca-Cola Co., coin-op, coin-operated

ATLANTA -- Cola-Cola Co.'s online resource for vending now offers a section specifically dedicated to full-line operators. Any operator who registers at cokesolutions.com by clicking on the FLO tab before May 31 will receive a $50 coupon redeemable for merchandise available at the site.

Coke said content includes ideas and tools to help operators draw traffic to locations, build sales and strengthen their businesses. They can also tap into expert insight from industry pros and opt in to receive promotional email offers.

A section on equipment and technology provides installation guides and detailed information on how to set up specific Coca-Cola approved equipment for proper operation and performance. A channels section features the beverage giant's suggestions for successful equipment and product placements, along with information on consumer purchasing and consumption habits in various retail channels.

A page covering marketing and promotions provides details on Coke's latest business-boosting programs available to full-line operators. Additional resources on the site include FLO Coke newsletters and industry links.

"Since its launch, cokesolutions.com has become an essential online resource for operators, helping them to attract customers, boost sales, enhance operations and access effective merchandising," said Allyson Young, senior marketing manager of Coke's foodservice and on-premise division.

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