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Issue Date: Vol. 51, No. 2, February 2011, Posted On: 3/5/2011


Consumers Vote M&M's Pretzel Product Of The Year


Emily Jed
Emily@vendingtimes.net
Mars Chocolate North America, M&M's Pretzel, vending machine, vending machine products, popular vending machine products, Product of the Year USA consumer survey, vending supplies, vending candy, TNS research agency

HACKETTSTOWN, NJ  -- Mars Chocolate North America's M&M's Pretzel, a popular vending item, earned top billing in the candy and snacks category in the recent Product of the Year USA consumer survey.

Hosted in 28 countries, the consumer-voted Product of the Year program recognizes innovation in consumer-packaged goods. Finalists were judged on four key elements: appeal of innovation, usage, satisfaction and purchase intent. M&M's Pretzel was selected winner of the candy and snacks category by securing high marks across the board, particularly in satisfaction.

Many consumers cited the combination of salty and sweet flavors as a key attribute, as well as the fact that M&M's Pretzel contains 30% less fat, on average, than competing chocolate snacks.

This marks the third year that Product of the Year was conducted in the U.S., with more than 60,000 American shoppers voting on products in a survey conducted by research agency TNS.

According to the 2011 Product of the Year US Shoppers Survey, 68% of shoppers say a consumer voted award means more for a new product than an expert's opinion.

M&M's Pretzel joined the iconic candy-coated chocolate lineup in May 2010. The brand has grown over the years to include peanut, peanut butter, dark chocolate, dark chocolate peanut, coconut and almond, in addition to original milk chocolate.

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