QUICK LINKS: Videos  |  Micromarkets |

Redemption Report




Buy a Classified Ad


Editorial Calendars


Circulation Data






Date Book


Bookmark this site

Issue Date: Vol. 52, No. 12, December 2012, Posted On: 11/27/2012

Shaffer Distributing Hosts Seminar On Crane Merchandiser Operation

Tim Sanford
TAGS: Shaffer Distributing Co., crane and merchandiser seminar, Jim Chapman, Coast to Coast Entertainment, amusement operator, coin-op FEC owner, Bob Muniak

VALLEY VIEW, OH -- Shaffer Distributing Co. hosted a crane and merchandiser seminar at its offices here. Guest speaker Jim Chapman, Coast to Coast Entertainment (Sayreville, NJ), led a roundtable discussion among operators and FEC owners in attendance. The forum gave individuals the chance to swap experiences and exchange ideas about cranes and merchandisers, and to ponder the positive impacts on revenue attainable by updating plush.

Among the topics covered were new trends in crane and merchandiser designs and operation; how to "dress" cranes for maximum revenue and player appeal; and how to get the most out of a new merchandiser.

"It was a true roundtable," reported Shaffer equipment salesman Bob Muniak. "The audience shared ideas and information, which Shaffer and Coast to Coast enjoyed hearing as much as the participants."

Chapman passed along many ideas that can augment the success of cranes and merchandisers. To illustrate one of them, he showed off a Team Jersey Crane and demonstrated that placing rolled up pro team jerseys and shirts can make for a very attractive display.

"Cranes and merchandisers are some of the best ROI games in the market," Chapman said. "You must look at them as retail stores."

More information on prize merchandising can be had from Bob Muniak at (800) 800-0678 or Jim Chapman at (800) 224-1717, ext. 726, or by emailing jimmychaps@aol.com.

Shaffer Distributing, Coast to Coast

PHOTO: Jim Chapman of Coast to Coast leads discussion on the value of attractive merchandise displays in attracting patrons to cranes and merchandisers. Roundtable session was hosted by Shaffer Distributing in its Valley View, OH, office.

Topic: Music and Games Features

  • AAMA Begins Executive Search; John Schultz Will Exit Amusement Machine Association In May
  • CEC Entertainment Appoints Dale Black CFO
  • AMI Entertainment Updates Tap TV, BarLink App And Jukebox Software
  • IAAPA Attractions Expo Draws 32,900 Amusement Industry Pros
  • British Professor Begins Program To Preserve History Of Arcades

Copyright © 2015 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570