Issue Date: Vol. 49, No.10, October 2009, Posted On: 10/7/2009
Ad Campaign Challenges 'Misinformation' About High Fructose Corn Syrup
by Staff Reporter
Center for Consumer Freedom, high-fructose corn syrup curacies, ad campaign, sugar, sweeteners, vending, foodservice
WASHINGTON -- The nonprofit Center for Consumer Freedom has launched a new $1 million ad campaign designed to refute what it calls “the blatant inaccuracies” surrounding high-fructose corn syrup. The campaign communicates to the public that high-fructose corn syrup is nutritionally the same as organic sweeteners like table sugar and honey.
"People have been spoon fed misinformation about high-fructose corn syrup," said Center for Consumer Freedom executive director Rick Berman. "We thought it was time someone explained, in no uncertain terms, that high-fructose corn syrup has the exact same number of calories as table sugar and is handled the same way by the body. Any non-agenda driven nutrition expert will tell you the same."
The new television commercial, which features actors dressed as an ear of corn, a sugar cube and a honey bear all standing in a police lineup, focuses on the fact that high-fructose corn syrup has been wrongly accused of contributing to obesity more than other sweeteners. The "victim" in the commercial is unable to identify the sweetener responsible for making him "gain the weight" because all three sugars are nutritionally the same.
The television commercial will air on MSNBC, Fox News, CNN and CNBC, and will run for three weeks. The campaign also includes three full-page ads in national newspapers, USA Today, The New York Times, and LA Times. A full-page ad will also run in Crain's Chicago Business.
The Center for Consumer Freedom is a nonprofit coalition supported by restaurants, food companies and consumers working together to promote personal responsibility and protect consumer choices.