ST LOUIS, MO – Panera is phasing in a system that lets customers order on their smartphones and at kiosks in its trendsetting cafés. A new ordering option called Rapid Pick-Up enables customers to place an online order to-go, up to five days in advance, and pick it up at a predetermined time without waiting in line. Customers can also place an online or mobile order from anywhere within the café and have the meal delivered directly to their tables.
Additionally, new Fast Lane kiosks are available for placing dine-in and to-go orders, in addition to cashier stations. At the kiosks, and through the Web or mobile app, guests can save customizations, past orders and “favorites” for easy ordering on their next visits.
The new digital ordering processes are enabled by an online ordering function on Panera’s website and a mobile app that will allow customers to store their purchase history and credit card information for future use.
For customers dining out, Panera cafés will be equipped with a special “to go” pick-up area, featuring dedicated seating and an order-status monitor providing real-time information as orders are prepared and completed.
The new ordering system is up and running in Boston and Charlotte, NC. Panera, which operates its chain of bakery-café fast casual restaurants in the U.S. and Canada, expects to have it in place in all of its 1,800 cafés by 2016.