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Issue Date: Vol. 51, No. 9, September 2011, Posted On: 9/4/2011

OpenVDI: Cantaloupe Raises Bar On Lower Wireless Pricing

Emily Jed
vending, vending machine business, vending machine, OpenVDI, Cantaloupe Systems, Justin Grant, automated retailing, DEX data, vending machine telemetry, vending management software, cashless vending, National Automatic Merchandising Association Vending Device Interchange, vending machine sales data

SAN FRANCISCO -- OpenVDI, a new wireless device from Cantaloupe Systems, allows operators to transmit real-time DEX data into their vending management software. According to the manufacturer, OpenVDI is the most cost effective solution of its kind on the market, with hardware priced as low as $99 and a $5 monthly fee for the service.

The cashless-ready telemetry devices are compatible with Cantaloupe's cloud-based Seed product. Installed in a vending machine, Seed monitors all transactions and reports them securely in real time over cellular networks to the Internet "cloud." Operators can use the information to streamline route schedules, reducing per-location labor and vehicle costs.

Cantaloupe Systems, a long-term adopter of vending standards like DEX and MDB, is an active contributor to the industrywide Vending Data Interchange (VDI) taskforce that is sponsored by National Automatic Merchandising Association to define vending technology interoperability standards. This taskforce's first published standard, VDI 1.0, was released in spring 2010. OpenVDI, one of the first vending products to adopt this standard, uses VDI 1.0 to send DEX data to vending management systems that support VDI 1.0.

"OpenVDI gives operators a low-cost way to feed remote real-time DEX data into a VDI-compliant vending management system," said Cantaloupe product management director Justin Grant. "DEX was a crucial first step in industry standards. Now OpenVDI provides an affordable next step by removing the need to visit machines in order to transfer DEX data to a VMS."

Grant said the ultimate goal for the vending industry is to adopt standards-supported business intelligence and analytics used in other retail sectors.

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