Issue Date: Vol. 50, No. 5, May 2010, Posted On: 4/20/2010
'Undercover Boss' To Greet Showgoers At White Castle's OneShow Booth
by Staff Reporter
White Castle, Undercover Boss, Dave Rife, NAMA OneShow, vending machine business, vending, slyder, vending machine products
CHICAGO -- Dave Rife, an owner of White Castle and recent star of an episode of "Undercover Boss," will be joining the White Castle team at the upcoming NAMA OneShow, which runs April 28-30 at Chicago's McCormick Place.
Rife earned celebrity status by appearing in the fourth episode of the hit CBS reality show. Each week, a different executive leaves the comfort of their corner office for an undercover mission to examine the inner workings of their company. The White Castle chief executive went undercover in one of his bakeries to get an up-close look at what's working and what's not, while discovering the unsung heroes who make his company run.
White Castle recently exhibited at a trade show in Las Vegas where employees staffing the booth said they were mobbed by "Undercover Boss" fans disappointed to learn that Rife was not at the show. Their enthusiasm prompted the White Castle chief to make himself available to fans attending NAMA's OneShow. He will be at the White Castle booth No. 946 on Thursday, April 29, from noon to 3 p.m.