QUICK LINKS: Videos  |  Micromarkets |

Redemption Report

|

Classifieds

|

Buy a Classified Ad

|

Editorial Calendars

|

Circulation Data

|

Downloads

|

Bookstore

|

Date Book

Search:      

Bookmark this site




Issue Date: Vol. 54, No. 2, February 2014, Posted On: 1/24/2014


Sony Vends Waterproof MP3 Players Inside Water-Filled Bottles


Emily Jed
Emily@vendingtimes.net
TAGS: Sony, vending, Sony vending machine, waterproof MP3, MP3 in water-filled bottles, DraftFCB, Unusual Vending Machine in Auckland New Zealand

AUCKLAND -- Sony is demonstrating just how rugged its waterproof MP3 players are by immersing them inside water-filled bottles and selling them through vending machines.

DraftFCB, an Auckland, New Zealand-based advertising and marketing agency, created the world's first "Bottled Walkman," which gives Sony a unique way to display the product that instantly demonstrated its benefit.

The concept "transformed the humble vending machine into a conversation starter, a media portal and a distribution channel that completely removed the barriers to purchase," DraftFCB said. It also allows swimmers to buy the product right then and there, as easily as buying a bottle of water.

See the machine in action:


Topic: Vending Features

Articles:
  • Technology, Novel Styles And Sizes Enhance Visual Appeal Of 2016's Vending Machines
  • Fitbit Acquires Coin's Wearable Payment Assets; Popular Smart Watches Could Double As Mobile Wallets
  • Interstate United Corp. Founder Donn Chappellet Dies At 84
  • USI's Jim Chico, Gold Medalist Amanda Katchka And Celebrity Trainer Sarah Kusch Join Grow Healthy Vending Advisory Board
  • Apriva Completes Additional EMV Certifications For iOS And Android

Copyright © 2016 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570