While still under the initial six-month retainer earlier this year, C+A performed the first AMOA member survey in years. Results of that study have not been released by the association.
AMOA said the creative agency is developing several programs that are intended to increase member value by offering attractive benefits and services. In May, C+A chief Brad Circone told VENDING TIMES that he believed AMOA could secure highly profitable advertising and marketing contracts for its operator members.
By organizing what amounts to an operator co-op, he said, AMOA would enable clients to negotiate with a single, association-controlled entity for the rights to put digital content into tens of thousands of locations in markets served by hundreds of operators. | SEE STORY