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Issue Date: Vol. 51, No. 9, September 2011, Posted On: 9/1/2011

TouchTunes Promotes Rivera To Innovation Chief And Schoenfeld To Senior VP

Tim Sanford
jukebox, juke box, music kiosk, TouchTunes, TouchTunes Interactive Networks, TouchTunesTV, out-of-home entertainment, place-based advertising, Ed Rivera, chief innovation officer, Pamela Schoenfeld, senior vice president and general counsel, Charles Goldstuck

NEW YORK CITY -- TouchTunes Interactive Networks has announced the promotions of Ed Rivera to chief innovation officer and Pamela Schoenfeld to senior vice-president and general counsel. Rivera had been vice-president of product development; Schoenfeld had served as vice-president and general counsel.

Ed Rivera

In his new position, Rivera will be responsible for expanding TouchTunes' product design resources and strategic partnerships in order to identify, validate and execute new multiplatform products and services for operators and the industry.

Before joining TouchTunes, Rivera had been an advisor to the chief executive and president of Worldwide Marketing at Sony Music Entertainment, leading new business opportunities and companywide restructuring programs. He previously served as vice-president of marketing and operations at RCA Music Group. Rivera's product work has won many awards and has been featured in Communication Arts, The New York Times, ID Magazine and elsewhere. He is a graduate of Ithaca College and received his MBA from Harvard Business School.

Schoenfeld joined TouchTunes two years ago. In her new role, she assumes complete leadership of managing all legal and business affairs, as well as strategy, for TouchTunes and its businesses. She will continue to report directly to president and chief executive Charles Goldstuck. Prior to joining TouchTunes, she had been vice-president, deputy general counsel at DoubleClick Inc., and continued to serve as counsel after its acquisition by Google Inc. Her extensive legal experience also includes service with the law firms Paul, Weiss, Rifkind, Wharton & Garrison LLP and Davis Polk & Wardwell LLP, as well as at the Office of the Mayor of the City of New York.

TouchTunes Interactive Networks is the largest out-of-home entertainment network in North America, delivering entertainment and marketing solutions to 50,000 bars and restaurants. It reports that its digital downloading jukeboxes play an average of two million songs a day. The company also provides TouchTunesTV, a "screen-within-a-screen" interactive television system with custom advertising capabilities, venue promotions and social networking opportunities.

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