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Issue Date: Vol. 50, No. 11, November 2010, Posted On: 10/20/2010

AprivaPay Now Supports Mobile Devices Running Under Android

Tim Sanford
smartphone payments, Apriva, Bill Clark, AprivaPay, point-of-sale application for Google Android, cashless payment systems, cashless vending, iPhone, Mercator Advisory Group, Woosim Porti SC30

SCOTTSDALE, AZ -- Apriva has announced the release of its AprivaPay point-of-sale application for Google's Android operating system. The latest AprivaPay implementation made its debut at the 7th annual Western States Acquirers Association conference in San Diego, CA, Oct. 13 and 14.

AprivaPay, previously introduced for Apple's iPhone and iTouch devices [see story], as well as equipment running under Windows Mobile, permits these devices to be used as cashless payment terminals. A version for selected RIM Blackberry models is expected to launch by year's end.

The application also is available as a Web-based browser tool that can be used through any feature phone or smartphone with browsing capability.

AprivaPay for Android is designed to offer both merchant and consumer a more professional and convenient experience, Apriva reported. The application enables merchants to conduct "card present" transactions, thereby enjoying lower interchange rates.

AprivaPay for Android is compatible with all 2.0, 2.1 and 2.2 software versions, and supports the Woosim Porti SC30 combination reader and printer. Apriva said that it is evaluating additional peripherals that can enhance the consumer experience and address specific merchant needs.

AprivaPay is certified and available through the online Android Market, as well as AprivaPay authorized resellers.

"From our perspective, it makes complete sense for Apriva to develop a version of AprivaPay for Android users," explained Bill Clark, Apriva's executive vice-president and general manager for North America. "Android products have quickly become some of the most popular smartphones in the market, particularly among merchants and mobile businesses. We anticipate that many of these customers will appreciate AprivaPay's flexibility, reliability and ease of use for conducting card-based transactions on their Android phones."

Apriva reports that Mercator Advisory Group sees the market for smartphone payments as viable and growing. In its recent report -- "Squares and Sleds: Wireless POS Plays a Smarter Game" -- Mercator estimates the potential market for smartphone-based payment products at more than 16 million merchants. The report states that this market consists of enterprises, service professionals, sole proprietors, direct sellers and a new classification, a "level 5" casual merchant or seller, which could include part-time entrepreneurs and micro-businesses. Mercator estimates that, by 2014, smartphone-based mobile card acceptance will exceed 1.4 million users.

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