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Issue Date: Vol. 54, No. 9, September 2014, Posted On: 8/26/2014

Coca-Cola Life Makes U.S. Debut At Specialty Grocery Chain, Nationwide Distribution Kicks Off In October

Emily Jed
TAGS: Coca-Cola Life, Fresh Market, sugar and stevia leaf extract, beverage news

GREENSBORO, NC -- Coca-Cola Life made its U.S. debut on Aug. 25 exclusively at select Fresh Market specialty grocery stores.

The lower-calorie version of Coca-Cola's namesake cola, sweetened with a blend of sugar and stevia leaf extract, was first introduced in 2013 in Argentina and Chile. Coca-Cola Life will be available exclusively at 65 Fresh Market stores in the Southeast in Georgia, Florida, North Carolina and South Carolina through mid- October. Nationwide distribution will immediately follow.

Coca-Cola Life has a third less sugar and a third fewer calories than leading colas. Sweeteners made from stevia are calorie-free and up to 200 times sweeter than table sugar. An 11-fl.oz. can of Coca-Cola Life contains 89 calories.

Pepsi introduced a similar product, Pepsi Next, in 2012. It also rolled out a real-sugar version of its iconic cola in June.

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