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Issue Date: Vol. 43, No. 4 / April 25, 2003 - May 24, 2003 , Posted On: 4/25/2003


MICROSOFT REPORTEDLY JOINS BIDDING WAR FOR SEGA

TOKYO -- (Posted April 25) It's back to the future for Sega Corp. as earlier rumors about being purchased by Microsoft are getting a new lease on life. Microsoft executives have reportedly told Sega officials that the U.S. software giant wants to purchase a stake in the Japanese video game manufacturer, according to Japan's Daily Yomiuri. If so, that means Sega now has a total of four suitors: Sammy Corp. and Namco Corp. in Japan, and Electronic Arts and Microsoft in the U.S. Spokesmen from Sega and Microsoft had no comments according to Internet sources, although Sega of America's Gwen Marker was quoted by CNET News.com as saying: "Right now the only offers that are on the table are from Namco and Sammy." Rumors of a Sega-Microsoft deal gained strength four months ago when then-president of Sega of America, Peter Moore, exited Sega to join Microsoft's Xbox division. Last year Microsoft paid $375 million to purchase British game maker Rare. Meanwhile, Sega Corp. held a board meeting earlier this week to discuss the Namco and Sammy bids; Bloomberg News reports that no decision was made. Reliable sources tell VT that Sega's leadership finds the Namco merger idea attractive, even though it poses obvious difficulties (i.e., extricating itself from the promised deal with Sammy).


Topic: Ahead of the Times: Music and Games

Articles:
  • NOVEMBER 20, 2006: Stories from the November, 2006, Ahead of the Times (Music & Games edition) email news dispatch…
  • NOVEMEMBER 13, 2006: Stories from the Ahead of the Times (Music & Games edition) email news dispatch…
  • AUGUST 17 NEWS: Raw Thrills, Play Mechanix Merge; Florida Jury Approves Adult Redemption; Merit Organizes Raids; AAMA President Forecast
  • AUGUST 14, 2006: Illinois To Pay Court Costs To Home Video Game Industry; Verdict Expected Today In Florida Gaming Arcades Trial; ICMOA Broadband Seminar; Target To Sell Mini-Jukebox; VNEA Charter Holders Workshop
  • JUNE 5, 2006: Lower CD Rates Possible In Future, Says AMOA Official; Global VR Finalizes UltraCade Purchase; Photo-Me Inc. Acknowledges Potential Suitor; Stinger Report Moves To Free Subscription Model; Downloading Jukes Make Wall Street Journal, Again

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