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Issue Date: Vol. 54, No. 5, May 2014, Posted On: 4/14/2014

Kraft Introduces GFI S'mores Marshmallow-Flavor Cappuccino Mix

Tim Sanford
TAGS: Kraft Foodservice, General Foods International, S'mores Cappuccino, vending, office coffee service, OCS supplies, jet-puffed marshmallows, soluble gourmet beverages, Kraft GFI hot beverage mixes

NORTHFIELD, IL -- Kraft Foodservice has introduced General Foods International S'mores Cappuccino, featuring jet-puffed marshmallows, to its soluble gourmet beverage line. The new flavor will be available for a limited time, starting April 1.

The S'mores soluble cappuccino combines classic chocolate with a hint of graham crackers and marshmallows, evoking the traditional campfire treat. Kraft noted that the first printed recipe for S'mores appeared in a Girl Scout handbook in 1927, and the rustic snack has built a large and devoted following in the ensuing eight-plus decades.

The company pointed out that its Jet-Puffed Marshmallows, which made their debut in 1959, have become "America's favorite marshmallow" over more than half a century. With nostalgic desserts finding new favor with today's foodservice customers, and artisanal marshmallows trending, the historic Kraft favorites represent a timely opportunity for operators.

Other seasonal flavors include Irish Creme (available Jan. 1), English Raspberry Tea (July 1) and Pumpkin Spice (Oct. 1). Now available year-round is a White Chocolate Caramel mix featuring iconic Kraft caramel flavor. All are formulated for sale through countertop soluble hot-beverage dispensers, and are packaged in two-pound bags, six per case.

Kraft also reported that 38% of consumers say that their flavor preferences shift with the seasons, so topical limited-time menu entries keep beverage offerings relevant and maintain patron interest. GFI's soluble hot drinks are accompanied by eye-catching point-of-sale aids including counter cards and flavor tags.

Information on new S'mores Cappuccino and other Kraft GFI hot beverage mixes may be found online at kraftfoodservice.com/gfi. Information about merchandising materials and promotional pricing also is available at the website.

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