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Issue Date: Vol. 52, No. 6, June 2012, Posted On: 5/15/2012

Promotion In Motion's New Standup Bags Target Away-From-Home Consumers

Emily Jed
vending business, vending supplies, vending machine, candy, The Promotion In Motion Cos. Inc., Josh Shapiro, Promotion in Motion resealable standup bags, Sour Jacks Sun-Maid milk chocolate-covered raisins, Nuclear SQWorms

Sun-Maid Resealable

ALLENDALE, NJ -- The Promotion In Motion Cos. Inc. will offer its top-selling candies in new resealable standup bags beginning in June.

The new packaging will be available for Sour Jacks original and watermelon varieties, Sun-Maid milk chocolate-covered raisins, Nuclear SQWorms, and Tuxedos milk chocolate and dark chocolate-covered almonds. Suggested retail prices range from $1.99 to $2.99 for bag sizes between 5.5 ozs. and 9 ozs.

"We are excited to offer customers a fresh approach to enjoy our top-selling confection brands," said Josh Shapiro, vice-president of marketing for Promotion In Motion Cos. "The standup bags address a consumer need for convenience and freshness, while providing retailers with easy-to-stock, appealing packaging that will drive category consumption."

The company said that over the last year, stand-up bags have demonstrated the strongest growth of any package type in the candy category, with sales climbing more than 20%.

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