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Issue Date: Vol. 53, No. 10, October 2013, Posted On: 10/1/2013

7-Eleven Devotes Section To Healthy Snacks

Emily Jed
TAGS: 7-Eleven, healthy snacks, health-conscious consumers, trail mix, veggie chips, dry-roasted edamame, Rebecca Frechette

DALLAS -- 7-Eleven is giving its snack section a better-for-you makeover, targeting health-conscious consumers with items like organic trail mix, veggie chips and dry-roasted edamame.

The Dallas-based convenience chain's 8,000 U.S. stores will merchandise the "healthy" snacks on standalone displays that are immediately visible when customers enter the store.

Selections, ranging from Harvest Snaps Snapea Crisps to Skinny Pop All-Natural Popcorn, will be priced between $1.49 and $4.99.

"Better-for-you is one of the fastest-growing segments of the snacking category," said Rebecca Frechette, 7-Eleven vice-president of merchandising. "People are snacking throughout the day, and they're looking for ways to improve what they eat without sacrificing taste."

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