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Issue Date: Vol. 53, No. 9, September 2013, Posted On: 8/12/2013


Eight O'Clock Coffee Struts New Look, Contemporary Varieties


Emily Jed
Emily@vendingtimes.net
TAGS: coffee news, OCS, Eight O'Clock Coffee, Eight O'Clock Coffee re-branding, Central America and Rainforest Alliance Certified, Tata Global Beverages

Eight O'Clock Coffee, The Original MONTVALE, NJ -- Eight O'Clock Coffee is re-launching its iconic 150-year-old coffee brand with modern, red packaging and new varieties that cater to today's consumers.

The four ground coffee varieties, all made with 100% arabica coffee beans, are African Plains and Caramel Macchiato, along with seasonal Dark Chocolate Cherry and Cinnamon Bun.

Additionally, a new whole bean 100% arabica variety, Central Highlands, is sourced from the mountains of Central America and Rainforest Alliance Certified.

The new varieties and the sleek, bold red bags that pay homage to the brand's vintage packaging will be rolling out nationwide over the next two months.

After a seven-year hiatus from television advertising, Eight O'Clock Coffee will debut a new campaign, showcasing its new look and celebrating the coffee enthusiasts who "put coffee first."

Eight O'Clock offers its coffee in ground and whole bean form, as well as in K-Cup packs for Keurig brewers. Eight O'Clock is part of the Tata Global Beverages family of brands.


Topic: Coffee Service News

Articles:
  • Keurig Thinks Outside K-Cup, Debuts Eccellenza Touch Bean-To-Cup Coffee Brewer
  • Rwanda And Mexico Are First Countries To Commit To Sustainable Coffee Challenge
  • Nespresso First To Return Cuban Coffee To U.S. After 50+ Years
  • National Coffee Association Welcomes 'Highly Significant' Coffee Health News From World Health Organization
  • Joyride Coffee Promotes Cold Brew Kegs In 'Upgrade My Office Space' Contest

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