MONTVALE, NJ -- Eight O'Clock Coffee is re-launching its iconic 150-year-old coffee brand with modern, red packaging and new varieties that cater to today's consumers.
The four ground coffee varieties, all made with 100% arabica coffee beans, are African Plains and Caramel Macchiato, along with seasonal Dark Chocolate Cherry and Cinnamon Bun.
Additionally, a new whole bean 100% arabica variety, Central Highlands, is sourced from the mountains of Central America and Rainforest Alliance Certified.
The new varieties and the sleek, bold red bags that pay homage to the brand's vintage packaging will be rolling out nationwide over the next two months.
After a seven-year hiatus from television advertising, Eight O'Clock Coffee will debut a new campaign, showcasing its new look and celebrating the coffee enthusiasts who "put coffee first."
Eight O'Clock offers its coffee in ground and whole bean form, as well as in K-Cup packs for Keurig brewers. Eight O'Clock is part of the Tata Global Beverages family of brands.