MISSISSAUGA, ON, Canada -- Mother Parkers Tea & Coffee is distinguishing itself in the single-cup arena as first to market with premium loose-leaf teas delivered in its new recyclable pack. EcoCup is an "eco-friendly" variant of the company's RealCup.
Unique to the new EcoCup is that both the cups and lidding are clear, showcasing the tealeaves inside. Under development for three years, the capsules are compatible with Keurig K-Cup brewers.
EcoCups are initially available for the Higgins & Burke tea brand in Tame Dragon, Bergamia Grey, Roaring Black, Lush Berry, Kaziranga Chai and Chamomint Moon varieties. Numi organic teas will follow this summer. Then EcoCup coffee capsules, leading off with the Marley Coffee brand, will be available in early 2015.
"The sensory experience of the whole leaf teas, from seeing them in the EcoCup to the flavor of the brew is far beyond anything available today in single cup; it's equivalent to anything you get in specialty tea shops and cafes," said Mother Parkers vice-president of business development Bill VandenBygaart.
To recycle the EcoCup capsule, consumers remove the top by pulling a tab and dispose of the filter and lid. The tealeaves are compostable and the BPA-free No. 6 polystyrene cup is recyclable in about two-thirds of the municipal systems in the United States. Signage and merchandising aids for breakrooms tout the EcoCup's sustainability and provide step-by-step directions for disposing of the capsules.
About 97% of the weight of each capsule can be composted or recycled, but the roaster's goal is zero waste to landfill. "We are focused and determined to get there and I think the industry can get there, too," VandenBygaart said. "We can set the standard and provide leadership by sharing our technology with the industry. There are billions of capsules thrown into landfills each year. We will change that."