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Issue Date: Vol. 54, No. 7, July 2014, Posted On: 6/30/2014

Belgian Soccer Legend Faces Off With Patrons Inside Vending Machine

Emily Jed
TAGS: vending, vending machine, Herta, Knacki FootBall meatballs, legendary soccer star, Leo Van Der Elst, soccer player inside the vending machine, meatball gimmick

BRUSSELS -- Belgian food company Herta launched tiny Knacki FootBall meatballs with a vending promotion that pitted patrons against legendary soccer star Leo Van Der Elst -- inside the vending machine.

When passersby pressed a button, a door opened to reveal Der Elst, who challenged them to a game of microscopic soccer. Challengers who got the ball past the former defensive midfielder on the tiny soccer field got a free package of the soccer ball-like meatballs.

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