CHICAGO -- Available for the first time in vending from Storck USA L.P. are three of its most popular brands -- Werther's Original, Riesen and Mamba. The American division of the international candymaker is now offering individually wrapped candies in these lines in 2.1-oz. vend bags.
Werther's Original hard caramel candies are made with real butter and fresh cream, Riesen is chewy chocolate caramel covered in European chocolate, and Mamba fruit chews feature a mix of orange, lemon, raspberry and strawberry.
Each brand appeals to a unique demographic, officials pointed out. Werther's Original has a strong following among adult woman, while Riesen is a favorite of adult men and Mamba is most popular with kids and young adults.
"We believe that these items will become very popular with vend operators, as they are well-known brands, and each helps to build business in a specific segment of the vend customer population," said Gary Parker, vice-president of sales at Storck USA.
The company has retained Burdette Beckmann Inc. (Hollywood, FL), a national full-service sales agency for the confectionery industry, to support its vending launch. BBI president Robert Taylor said the company has already received substantial interest from both distributors and operators, and has begun shipping its first orders.
Dan Sheehan, vice-president of Sheehan Brothers Vending (Springfield, OH), is one of the first operators who will feature the new Storck vend bags in his fall planograms. "We are always on the lookout for items that create news in our vending machines," Sheehan said. "I'm sure my customers will appreciate having great brands like Werther's Original, Riesen and Mamba as new choices."
Storck USA L.P. is the U.S. division of Berlin, Germany's August Storck KG, a family-owned, century-old confectionery company and one of the top ten confection companies in the world. Storck USA is headquartered in Chicago. Its brands are found in most grocery, drug, mass merchant, club, value (dollar) and convenience stores.
More information is available from Burdette Beckmann. Details can also be had from John Hough, Storck USA specialty channels manager, at (312) 804-4366 or firstname.lastname@example.org.