LOS ANGELES -- Speedo USA is selling its swimsuits and accessories poolside through custom-built touchscreen vending machines.
The machines are manufactured by Des Moines, IA-based Wittern Group, parent company of U-Select-It, and feature a dynamic digital interface and machine management software developed by Las Vegas-based Retail Revolution LLC.
Speedo swimsuits, goggles, caps, arm bands and swim chamois, among other aquatic gear, can be purchased using a touchscreen user interface that displays images of each product. The monitor also displays product descriptions and size charts when applicable before making a purchase. A Web-based inventory-reporting tool supports Speedo machines.
The specialty venders have been up and running at aquatic centers in Florida, Kentucky, Minnesota, New York and Ohio since the automated retailing concept's debut earlier this year. Speedo USA, a division of Warnaco Swimwear, said that based on the early success, it will continue to deploy the machines at select pool, Speedo teamwear dealer locations and retail sites throughout the country.