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Issue Date: Vol. 54, No. 6, June 2014, Posted On: 5/15/2014

Mobile App Offers Unlimited Coffeehouse Brews For $45 A Month

Emily Jed
TAGS: coffee app, independent coffeehouses, Cups app, coffee service subscription

NEW YORK CITY -- A new app lets New Yorkers pay a flat monthly fee for an unlimited supply of java from independent coffeehouses around the city.

The Cups app originated in Israel. It lets subscribers order as much tea and basic brewed hot coffee as they want for $45 a month. Unlimited iced drinks, espressos and lattes cost $85 a month. One limitation is that subscribers must wait at least 30 minutes in between purchasing drinks. Cups also offers prepaid package deals for 5, 10 or 20 drinks per month.

Cups currently partners with around 40 independent coffee shops across the city and plans to eventually to expand to 200 shops in the coming months.

To use the app, users select a café, specify their drink and press the "checkout" button. The cashier enters the code they receive on their smartphone to record the transaction. Cups reimburses the coffee shop for each beverage at a negotiated discount.

Cups was created in Tel Aviv in 2012 and expanded to Jerusalem with more than 100 shops before making its way to New York City.

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