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Issue Date: Vol. 53, No. 7, July 2013, Posted On: 6/20/2013

Benchmark Games Retires Slam-A-Winner And Pop It For Gold Titles

Tim Sanford
TAGS: Benchmark Games, Slam-A-Winner Std., Pop it for Gold Std., amusement game, redemption game, Ron Halliburton, Al Kress, Anthony Maniscalco, amusement game, arcade game, amusement machine manufacturer, coin-op game

HYPOLUXO, FL -- Benchmark Games reports that it is retiring two of its classic redemption games, Slam-A-Winner Std. and Pop it for Gold Std.

Slam-A-Winner Std. has proven to be Benchmark's most successful title to date. It made its debut in October 2004 and, within a short time, was collecting more tokens than many of the popular video titles on location, the company said. Eight and a half years later, Slam-A-Winner is still charting in the top 10 on the equipment polls. Benchmark built and sold more than 5,200.

Benchmark Games Benchmark's new Monster Drop Single, designed to be the next big game for smaller venues such as skate, pizza and bowling centers, is Slam-A-Winner Std.'s logical successor, said the manufacturer's lead engineer, Ron Halliburton.

Also slated for retirement is Pop It for Gold Std., another international hit. Benchmark has sold more than 2,200 pieces worldwide since the game's launch in May 2007. The game and concept's enduring success inspired two Xtreme balloon games that provide louder pops and bigger collections for family entertainment centers.

According to Benchmark chief executive Al Kress, Pop It for Gold's success was driven by players' anticipation of the balloon popping. The company's latest balloon game, the two-player Explosive, is now shipping. Early income reports are very encouraging for locations looking for a midsize two-player balloon game, Kress said.

The company's research and development staff is busy developing the next line- of high-earning games, said North American sales director Anthony Maniscalco. "While it is sad to retire these two great titles, it is necessary to expand our business and elevate the gameroom profile for the many locations that use our products. Our new products draw from our deep history of successful earners."

Benchmark Games was founded and is owned by coin machine industry pioneers Ron Halliburton and Al Kress. Halliburton holds a number of patents granted over four decades; Kress is a former operator and distributor who's served as chairman of the American Amusement Machine Association. Benchmark maintains an 85,000-sq.ft. plant at its Hypoluxo headquarters on south Florida's east coast and employs 135 people.

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