QUICK LINKS: Videos  |  Micromarkets |

Redemption Report




Buy a Classified Ad


Editorial Calendars


Circulation Data






Date Book


Bookmark this site

Issue Date: Vol. 50, No. 2, February 2010, Posted On: 1/21/2010

Coke Vender Dispenses 'Happiness' On Viral Video

by Staff Reporter
vending, vending machine, Coca-Cola, Happiness Machine, Coke

Coke, vending machine

ATLANTA -- Coca-Cola has posted a video on YouTube for viral distribution that ties into its recently launched “Open Happiness” global advertising campaign.

The video features a Coca-Cola vending machine that deliver "small doses of happiness" to unsuspecting college students, in the form of everything from fresh flowers and pizza, to 6-ft. subs and balloon animals. It was filmed on the Queens, NY, campus of St. John's University, where the production crew secretly installed a Coca-Cola vending machine overnight, equipped for the purpose, along with several hidden cameras strategically placed to capture students' reactions.

"We were looking for a creative way to connect with teens outside of the typical TV commercial or online game," said A.J. Brustein, Coca-Cola's global senior brand manager. "We wanted to give them something that would spread a bit of happiness and something they could pass on to their friends to keep the happiness flowing."

Topic: Vending Features

  • VE South Hosts Orientation For New Wittenborg 9100 Coffee Vending Machine
  • Better-For-You Products Proliferate At Vistar Mid-Atlantic's Largest-Ever Open House
  • AMS Plans January Production For MicroVend Countertop Machine
  • Businesses Begin To Accept Mobile Payments With Square's New Reader
  • Crane Merchandising Systems Announces Enhanced Self-Service Features For Cashless Vending

Copyright © 2015 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570