QUICK LINKS: Vending Videos  | Micromarkets  |

VT Classifieds

|

Buy a Classified Ad

|

Editorial Calendars

|

Circulation Data

|

Downloads

|

Bookstore

|

Operators Date Book

Search:    

Bookmark this site




Issue Date: Vol. 50, No. 2, February 2010, Posted On: 1/21/2010


Coke Vender Dispenses 'Happiness' On Viral Video


by Staff Reporter
vending, vending machine, Coca-Cola, Happiness Machine, Coke

Coke, vending machine

ATLANTA -- Coca-Cola has posted a video on YouTube for viral distribution that ties into its recently launched “Open Happiness” global advertising campaign.


The video features a Coca-Cola vending machine that deliver "small doses of happiness" to unsuspecting college students, in the form of everything from fresh flowers and pizza, to 6-ft. subs and balloon animals. It was filmed on the Queens, NY, campus of St. John's University, where the production crew secretly installed a Coca-Cola vending machine overnight, equipped for the purpose, along with several hidden cameras strategically placed to capture students' reactions.


"We were looking for a creative way to connect with teens outside of the typical TV commercial or online game," said A.J. Brustein, Coca-Cola's global senior brand manager. "We wanted to give them something that would spread a bit of happiness and something they could pass on to their friends to keep the happiness flowing."


Topic: Vending Features

Articles:
  • Sheehan Brothers Vending Leverages Digital Signage In Micromarkets
  • Connecticut Vending Association Plans Oct. 9 Golf Outing Fundraiser
  • Star Food Vending Machines Find Favor With School Foodservice Managers
  • Massachusetts Lawmakers OK Flavored Milk In Public Schools
  • Revive Self Checkout Readies Software Upgrade, Brings Micromarket Manufacturing In House

Copyright © 2014 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570