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Issue Date: Vol. 52, No. 8, August 2012, Posted On: 7/24/2012

AdvancePierre Debuts Fast Bites Breakfast Sandwiches

Emily Jed
TAGS: TAGS: vending, vending machine, vending food, AdvancePierre Foods, Tony Schroder, Fast Bites breakfast sandwiches, 2-for deals, meal bundling, vending promotion, convenience food

Advance Pierre Fastbites

CINCINNATI -- AdvancePierre Foods has introduced a line of Fast Bites breakfast sandwiches for vending, convenience stores and other grab-and-go foodservice outlets.

The line includes a sausage biscuit; sausage sandwich on a bun; sausage and cheese sandwich on a bun; breaded chicken biscuit; and spicy breaded chicken biscuit. They are made with savory pork sausage, southern-style and spicy breaded chicken, fresh biscuits and hearth-baked yeast rolls.

The attention-grabbing, hand-wrapped paper packaging appeals to consumers with its fresh-made appearance. The breakfast sandwiches can be merchandised cold in a vending machine and heated on demand, or served hot in a sandwich warmer.

Fast Bites value pricing is ideal for "2 for $2.22" promotions or as part of a combo meal deal.

"Market research has shown that '2-for' deals, meal bundling and value-menu promotions can drive breakfast traffic and increase total sales," said Tony Schroder, president of convenience at AdvancePierre Foods. "The Fast Bites breakfast sandwiches are an easy-to-merchandise and easy-to-sell option for on-the-go consumers."

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