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Issue Date: Vol. 54, No. 7, July 2014, Posted On: 6/30/2014

'It's So Miami' Vending Machine Takes Times Square By Surprise

Emily Jed
TAGS: vending, vending machine, Greater Miami Convention, It's So Miami vending machine

NEW YORK CITY -- The Greater Miami Convention & Visitors planted a vending machine in the middle of Times Square to launch its new summer deals and promote tourism to the travel destination.

People lined up at the It's So Miami machine to try their luck at winning a prize, which included summer vacation accessories like sunglasses, T-shirts and flip-flops. And, every hour, the machine opened up and special "Miami Experiences" came to life, each of which ended with a lucky consumer winning a trip for two to Miami.

Those who share the video of the promotion on their social media channels using hash tag #SoMiami will be entered to win round-trip air and a stay at Miami's luxury Sagamore Hotel.

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