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Issue Date: Vol. 50, No. 12, December 2010, Posted On: 11/22/2010

Namco Reports 18% Increase In Coin-Op Game Sales

Marcus Webb
Namco Bandai, Namco, Namco fiscal performance, coin-op machine sales, video game, coin-operated, coin-op machine, crane machine, vending machine, redemption game, arcade game, arcade, video game arcade, Japanese video game arcade, video game machine route

TOKYO -- Namco Bandai said worldwide amusement machine sales rose from 12,400 units in the first six months of fiscal 2010 to 14,600 units in the first six months of fiscal 2011, which ended in September. Sales during the period included videogames and prize merchandisers, among other equipment types.

As in the past, most of Namco's machine sales occurred in the company's home country of Japan. Namco said during the first half of the fiscal year it sold 4,100 arcade videogames into the Japanese market, along with 1,600 electromechanical novelty games, 800 "medal" games and 5,900 "other" games.

In the U.S. and Europe, total sales of all Namco coin-op games for the period came to 2,200 units. That represented a 10% increase over sales in those same regions during the first half of fiscal 2010, which ran from April 2009 to September 2009

On the operations side, Namco reduced its location footprint from 255 Japanese arcades as of September 2009 to 240 venues a year later. The company's U.S. route consolidated from 938 locations to 849 locations during the same period.

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