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Issue Date: Vol. 52, No. 10, October 2012, Posted On: 9/21/2012


Arizona Beverages Expands Into RTD Coffee With Joltin' Joe


Emily Jed
Emily@vendingtimes.net
TAGS: vending, vending machine, Arizona Beverages, ready-to-drink coffee, Joltin' Joe, RTD espresso, Joe DiMaggio, Jackie Harrigan

Joltin' Joe

HOLLYWOOD, FL -- Arizona Beverages is making its foray into the ready-to-drink coffee category with Joltin' Joe, a lightly carbonated espresso drink created in honor of iconic sports legend Joe DiMaggio.

Joltin' Joe is made with espresso coffee, contains 80mg. of caffeine and RebA, a natural sweetener derived from the stevia leaf. It has only 50 calories per 8-fl.oz. serving and contains no artificial flavors, colors or preservatives.

It comes in a 16-fl.oz. aluminum can featuring images of the baseball legend and historical headlines including his famous 56-game hitting streak, a record unbroken to this day.

Created in partnership with Joe DiMaggio LLC, Joltin' Joe began rolling out in the New York metropolitan area in mid-September and will continue to roll out nationally throughout the year.

It joins Arizona's growing portfolio of iconic athlete-branded beverages including the Arnold Palmer Half & Half and Jack Nicklaus Golden Bear lines.

"We've had great success in the tea market and Joltin' Joe is our foray into the coffee category where we expect the same levels of success," said Jackie Harrigan, global communications director for Arizona Beverages.


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