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Issue Date: Vol. 50, No. 5, May 2010, Posted On: 5/12/2010

Stride Gum Goes Live With Second 'Save the Arcades' Contest

Emily Jed

PARSIPPANY, NJ -- Following the success of its 2009 Save the Arcades promotion, Kraft announced that its Stride gum brand is once again inviting gamers to play an arcade- style game online and donate points to one of three gamer-nominated arcades competing for $25,000.

"Many iconic arcades across the country have closed their doors, leaving few places for true gamers to play the arcade classics they love," said Nipa Shah, Stride marketing manager. "We've launched Save the Arcades 2 to encourage fans to support this classic American pastime and ensure these incredible games won't be forgotten."

Gamers can visit savethearcades.com to play Cowbots 2010, a new shooter game developed especially for Stride that pits man against "moochine." After the game is completed, players can donate their points to one of three gamer- nominated arcade finalists from across the country. The arcade with the most points by the end of the competition -- on June 15, 2010 -- will score $25,000 from Stride.

Arcade UFO in Austin, TX, was the winner of the 2009 Save the Arcades contest, receiving a $25,000 check from Stride. Save the Arcade 2 participants are Ground Kontrol Classic Arcade in Portland, OR, Rocky's Replay in Winter Park, FL, and Arcade Infinity in Rowland Heights, CA.

Cadbury launched Stride gum in 2006. Kraft added the brand to its portfolio with its acquisition of Cadbury in January.

Topic: Music and Games Features

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