SAN FRANCISCO -- The newest application of ZoomSystems' automated retailing technology, RazorZone, has appeared in Albertsons stores in southern California. The Albertsons RazorZone rollout took place in May, and the new kiosk made its formal industry debut at the recent FMI Connect trade show in Chicago.
RazorZone is one application of the latest ZoomSystems automated retail machine, described as "the world's first defensive merchandising solution." It's specifically designed to eliminate consumer shrink while increasing sales and enhancing the customer experience. The machine gives patrons immediate access to products that otherwise require the assistance of an associate to complete the purchase, while providing information for making purchasing decisions. | SEE STORY
RazorZone retail kiosks provide retailers with tools such as real-time on-shelf inventory and PIN-controlled access to manage internal shrink. Within the RazorZone user interface, products can be compared side by side to educate consumers and encourage trade-ups to premium products. Similar to online shopping, the interface also provides opportunities for up-sells and cross-sells leading to increased basket sizes.
"We're excited to launch our latest generation in-store automated retail solution pilot in Albertsons," said ZoomSystems president and chief executive Jack Lawrence. He characterized RazorZone as the best defensive merchandising solution for a product category notorious for theft and out of stocks.
"Testing of our previous generations of RazorZone has already yielded higher sales and average transactions and we are already seeing this latest version perform even better," Lawrence reported.
photo | RAZORZONE: New ZoomSystems "defensive merchandising solution" is compatible with standard retail gondolas and combines highly visible product display with flatscreen-monitor customer interface. RazorZone is one implementation of a design that can enhance in-store merchandising of many small high-value product categories. It also incorporates automated inventory and access tracking to deter internal shrinkage.