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What I Know For Sure
Issue: Vol. 51, No. 11, November 2011
If the business owner doesn't plan for profitability, nobody else will, either. Make expectations a reality... by Alicia Lavay
Author: Alicia Lavay

Advancing To The New Normal
Issue: Vol. 51, No. 10, October 2011
I recently was asked to provide insights into the best practices contributing to success in selling to the vending industry. Of course, the companies with the best track records... by Alicia Lavay
Author: Alicia Lavay

Be Ready, Not Get Ready
Issue: Vol. 51, No. 9, September 2011
Looking right into the storm, I hoped for the best but planned for the worst. Getting back to business after a disaster depends on preparedness planning done today...by Alicia Lavay
Author: Alicia Lavay

What Advertising Can (And Cannot) Do
Issue: Vol. 51, No. 8, August 2011
Advertising can't compel people to buy, but it's an important resource for them when they're ready to make a purchase decision...by Alicia Lavay
Author: Alicia Lavay

The Social Medium Is Not The Message
Issue: Vol. 51, No. 6, June 2011
Statistics show swift expansion of online social media, which show no signs of slowing down. But more discussion about how to pursue those opportunities in the real world is needed... Alicia Lavay
Author: Alicia Lavay

We're The Next Generation: It's Up To Us
Issue: Vol. 51, No. 5, May 2011
As time goes by, more and more of us have grown up watching things happen in this industry -- and it is now our turn to start making them happen... by Alicia Lavay
Author: Alicia Lavay

If There's Not An App For That, Just Wait
Issue: Vol. 51, No. 4, April 2011
The value of today's "smartphone" technology extends far beyond the cool entertainment and social networking capabilities that have tended to monopolize the conversation. They can help operators make more money... by Alicia Lavay
Author: Alicia Lavay

Let's Not Get Lost In Let's Remember
Issue: Vol. 51, No. 3, March 2011
I found the mood upbeat at Amusement Expo, which replaced the annual trade shows long held by AMOA and AAMA. This year, for the first time, the NBVA staged its annual bulk vending confab in conjunction with the show. We all can benefit from shows that address the entire industry, which is undergoing many changes that also are provoking laments... by Alicia Lavay
Author: Alicia Lavay

But Will You Love Me Tomorrow?
Issue: Vol. 51, No. 2, February 2011
Keeping the romance alive builds loyalty after prospects have become customers... by Alicia Lavay
Author: Alicia Lavay

In 2011, The Journey Will Be The Reward
Issue: Vol. 51, No. 1, January 2011
The arrival of a new year traditionally has been a time of reflection for many people. I, for one, have been thinking a lot about the events that have led up to where we are now... by Alicia Lavay
Author: Alicia Lavay

Raise Your Half-Full Glass
Issue: Vol. 50, No. 12, December 2010
When we raise our glasses this holiday season, we should see them as half-full, not half-empty... by Alicia Lavay
Author: Alicia Lavay

Watch Your Language
Issue: Vol. 50, No. 11, November 2010
Federal regulations of vending machines and the Supreme Court's videogame violence case -- what do these two stories have in common? by Alicia Lavay
Author: Alicia Lavay

Time To 'Friend' The Consumer
Issue: Vol. 50, No. 10, October 2010
Consumers' expectations are changing at lightning speed, and if the industry can synchronize with consumers' behavior, it can create a bigger footprint... by Alicia Lavay
Author: Alicia Lavay

Sometimes, You Get What You Need
Issue: Vol. 50, No. 9, September 2010
For more than 20 years, I've been attending seminars explaining the advantages of a circulating dollar coin. From the Susan B. Anthony dollar in 1979 through the Sacagawea dollar... by Alicia Lavay
Author: Alicia Lavay

Learn From The Past, But Don't Live In It
Issue: Vol. 50, No. 8, August 2010
Taking another look at your current business plan, making projections and setting goals should be on top of the operator's agenda... by Alicia Lavay
Author: Alicia Lavay

Bringing Cashless Vending Into Focus
Issue: Vol. 50, No. 6, June 2010
NAMA's new Cashless Solutions program is the talk of the industry. If you are aware of it but are still confused, I have a sneaking suspicion that you're not alone... by Alicia Lavay-Kertes
Author: Alicia Lavay

Trade Show Survival
Issue: Vol. 50, No. 5, May 2010
The present era seems not to favor trade shows, and our industry in particular has witnessed a good deal of contraction and consolidation. Still, I thought this year's bulk vending show was productive and worthwhile. Whether or not others would agree depends on their mindset... by Alicia Lavay-Kertes
Author: Alicia Lavay

Make Sure You’re Right, Then Go Ahead
Issue: Vol. 50, No. 4, April 2010
Business owners and managers need to communicate their own commitment and the priorities they set to their employees, and to know when that communication simply isn’t working... by Alicia Lavay-Kertes
Author: Alicia Lavay

The Builders
Issue: Vol. 50, No. 3, March 2010
I was deeply saddened by the news that Stuart Daw, a genuine pioneer of the coffee service and specialty coffee business, had died. I only met him briefly, a few times. Nevertheless, I felt I knew him through his son, my friend Kevin, and through the many admiring accounts I heard of his incisive (and wildly popular) presentations at conferences held during the early days of the office coffee service industry. Through this acquaintance, secondhand though it was, I came to respect and admire Stuart’s passion for everything he undertook... by Alicia Lavay-Kertes
Author: Alicia Lavay

Thank You To The Greatest Generation
Issue: Vol. 50, No. 2, February 2010
When I learned that Ben Ginsberg was closing down his publication, Vending and OCS, I felt nostalgic because it symbolized the end of an era. A colleague once told me that lamenting the end of a Golden Age is a sign that one is on the way out. Point taken. But what about all the lessons we can learn from the past? by Alicia Lavay-Kertes
Author: Alicia Lavay

You Go With What You’ve Got
Issue: Vol. 50, No.1, January 2010
We are, indeed, at the dawn of a new age; but we've been there for quite a while now. That age surely will redefine our industry, but we can't put off planning for long-term success while we wait for the dawn to break. Merely hoping for prosperity to return is not a strategy... by Alicia Lavay-Kertes
Author: Alicia Lavay

Thankful For A Timely Wake-Up Call
Issue: Vol. 49, No.12, December 2009
As I write the last Upfront column of the year on the eve of Thanksgiving, I have been thinking about the things in life for which I am grateful. This is always worth doing, and more so when the going gets tough. Indeed, 2009 has been year filled with upheavals that riveted our attention... by Alicia Lavay-Kertes
Author: Alicia Lavay

Be The Leaders, Not The Victims
Issue: Vol. 49, No.11, November 2009
I was in my local health food market last week, and had the chance to chat with the owner while he was ringing up my groceries. I was telling him how much I enjoy the fresh packaged sandwiches and salads his store provides, because I can take them with me to work for lunch during the week. "Not only are these items better for me," I said, "but they save me money, too." I went on to tell him that I had since been delighted to find the same "Healthy Korner" offerings available at the new Jet Blue terminal at Kennedy Airport, and I wondered why the company doesn't supply them for vending machines... Alicia Lavay-Kertes
Author: Alicia Lavay

Face Time
Issue: Vol. 49, No.10, October 2009
Attending trade shows and conventions always reaffirms my belief that face-to-face interaction is a necessary part of doing business, both within your organization and outside of it... by Alicia Lavay-Kertes
Author: Alicia Lavay

Keep It Real
Issue: Vol. 49, No.9, September 2009
If these difficult times have taught us anything, it’s that nobody is invincible and we all can benefit from giving and receiving a little dose of humanity... by Alicia Lavay-Kertes
Author: Alicia Lavay

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