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Vol. 44, No. 11, November 2004


Vending Features
NAMA Leaders Forum Sets Sights On Trends Affecting Industry Future
Tim Sanford
CHICAGO - The environment for workplace refreshment services in the short and long term was the subject for an innovative "Leaders' Forum" at the annual meeting of the National Automatic Merchandising Association, held on the first day of its 68th National Expo here. The session was designed to suggest a context for the ensuing educational programming and the trade show.

RFID Product Coding Is Next Step In Sales Data Capture Automation
by Faranak Sarbaz, University of Southern California Student
LOS ANGELES - Radio Frequency Identification, or RFID, is much like an intelligent, interactive barcoding and scanning system, and its potential for revolution in the vending industry is large. USC student Faranak Sarbaz, explores the implications of RFID product coding for the vending industry, raises some possibilities that we have not previously seen proposed.

Music and Games Features
'Stacker' Employs Innovative Prize Program That Automates Progressive Product Awards
Nick Montano
RICHLAND HILLS, TX - New from LAI Games is "Stacker," a prize-vending device that builds on the factory's smash hit, "Lighthouse." Where "Lighthouse" introduced the concept of merchandising high-end prizes through a skill-based coin-operated amusement machine, "Stacker" expands on the big prize concept with a progressive prize system that allows players to win smaller prizes before trying to earn more luxurious merchandise.

Chuck E. Cheese's Continues To Grow, Expanding Use Of Proprietary Games
Marcus Webb
IRVING, TX - Gene Cramm is the best-qualified man in America to answer the burning question, "Who moved my cheese?" That's because he is the executive vice-president of games and entertainment for the flourishing Chuck E. Cheese's chain. Today the company comprises 451 children's entertainment centers, including 404 corporate-owned stores and 47 franchise operations. The soft-spoken Cramm is a pretty big cheese himself: for nearly 25 years he has been in charge of selecting the CEC empire's games and deciding upon and executing its amusement strategy.

Editorial: Vending
Looking Up
Tim Sanford

Editorial: Music and Games
The Urge To Merge
Marcus Webb

Ahead of the Times: Vending
Nov. 8, 2004: NAMA National Expo Breaks Attendance Figures; CAVC Plans Festive Holiday Dinner Cruise; MAMC Alerts Operators To Drill Out Scheme

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