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Articles
Vol. 47, No.11, November 2007

Vending Features
IMA Adopts 4-Day Schedule Next Year To Accommodate Increase In Show Traffic Sparked By Move To Düsseldorf
Tim Sanford

DÜSSELDORF, GERMANY (November 2007) — Next year’s IMA international trade fair for amusement and vending machines is slated for January 15 through 18 at the Düsseldorf Exhibition Center. The four-day schedule has been adopted to provide better service to the larger number of visitors attracted by the show’s new location.



NAMA Elects Brinton Chairman, Celebrates Leaders At National Expo
Tim Sanford
CHICAGO (November 2007) — The National Automatic Merchandising Association board of directors has chosen James F. Brinton, Evergreen Food Services (Tukwila, WA), as chairman for the coming year. Named senior vice-chairman is Randall Parks, ProStar Services (Carrollton, TX). Craig A. Hesch, A.H. Management Group (Rolling Meadows, IL), becomes vice-chairman, and Brad L. Ellis, Crane Merchandising Systems (Bridgeton, MO), is selected as secretary-treasurer.

OCS Open Forum Probes Obstacles,Opportunities In Changing Market

CHICAGO (November 2007) — Current trends in workplace beverage service received their semiannual airing at the Coffee Service Open Forum held during the National Automatic Merchandising Association National Expo here. The event once again was moderated by Steve Hyde of Newco Enterprises (St. Charles, MO), and afforded participants the opportunity to engage in a wide-ranging exchange of views.



Study Suggests Americans Are Eating Out Less Amid Heightened Economic Concerns
Emily Jed

NEW YORK CITY (November 2007) — Fifty-four percent of Americans said they will eat out at restaurants less over the next three months, according to a survey of 1,000 people released in conjunction with investment bank RBC’s Capital Markets Annual Consumer Conference, attended by some of the nation’s leading restaurant and consumer company executives and investors.



Vending Test Shows Demand For New Oreo Cakesters
Emily Jed
NORTHFIELD, IL (November 2007) — Kraft Foodservice has launched Oreo Cakesters, a new snack cake that brings the brand recognition of America’s leading sandwich cookie to vending’s higher-price pastry spirals. A field test conducted in New England over the summer validated the view that a premium-quality branded snack cake offering high perceived value will generate rapid turns at a $1.25 vend price.

Vending Test Shows Demand For New Oreo Cakesters
Emily Jed
NORTHFIELD, IL (November 2007) — Kraft Foodservice has launched Oreo Cakesters, a new snack cake that brings the brand recognition of America’s leading sandwich cookie to vending’s higher-price pastry spirals. A field test conducted in New England over the summer validated the view that a premium-quality branded snack cake offering high perceived value will generate rapid turns at a $1.25 vend price.

Music and Games Features
AMOA And Fun Expos Complete Penultimate Co-Location
Marcus Webb

LAS VEGAS (November 2007) — The Amusement and Music Operators Association and the International Association for the Leisure and Entertainment Industry staged their ninth successive co-located trade shows and conventions from September 27-29 at the Las Vegas Convention Center here. Next year will see the final co-location of AMOA International Expo and Fun Expo, with the latter shifting to a spring co-location with the Amusement Showcase International in March of 2009.



LIVE OR UNPLUGGED: 2008 Golden Tee Versions Target Larger Player Base
Nick Montano

ARLINGTON HEIGHTS, IL (November 2007) — Incredible Technologies has introduced its highly anticipated 2008 Golden Tee versions, which the company considers to be the most ambitious enhancement to its 19-year-old golf videogame series. The lineup consists of two distinct products: the all-new Unplugged version and a reinvented LIVE, IT’s flagship online game. Both lines include Golden Tee’s newest golf courses, part of IT’s annual fall update.



Ohio Operator Parries Smoking Bans With Outdoor Space Heaters
Marcus Webb

AKRON, OH (November 2007) — A statewide smoking ban has cut operator revenues in bars by as much as 30% across the board, according to third-generation operator David George Jr. of Bell Music Co.



Redemption Training Manual Combines Expertise, Simplicity And Real Examples
Marcus Webb

NEW ROCHELLE, NY (November 2007) — “I got tired of having to re-teach the same basic principles of redemption operation every time we hired a new manager – so I wrote a book,” said Michael Getlan of Amusement Consultants, the noted FEC company that operates fun centers from New York to Nevada.



Bulk Vending
A&A Establishes In-House Testing Facility To Ensure Safety Of Bulk-Vended Products

COCKEYSVILLE, MD (November 2007) — A&A Global Industries has become the first supplier in the bulk vending industry to establish an in-house testing laboratory aimed at assuring that products meet or exceed regulatory child safety standards.



Bulk Industry Copes With Consumers’ Concerns About Vendible Product Safety, Regulations
Hank Schlesinger
U.S.A. (November 2007) — With recalls of both vended and retail products in the headlines, it’s safe to say that consumers may be a bit wary of certain categories of bulk vended merchandise, such as toy fashion accessories. How then does an operator regain the confidence of his locations and customers? This is a key question, particularly in the current consumer environment that has some retail analysts predicting a record number of clothing sales, in lieu of toys, for the upcoming holiday season.

NBVA Exec Committee Meets In Las Vegas, Bylaws, Legislation, Convention Top Agenda

LAS VEGAS (November 2007) — An important change to the National Bulk Vendors Association structure was instituted during its recent executive committee meeting, which took place here in late September.



NBVA Exec Committee Meets In Las Vegas, Bylaws, Legislation, Convention Top Agenda
Hank Schlesinger

LAS VEGAS (November 2007) — An important change to the National Bulk Vendors Association structure was instituted during its recent executive committee meeting, which took place here in late September.



Editorial: Vending
EDITORIAL: Destination, Or Not
Tim Sanford
Putting out a magazine involves periodic late-night exertions. These often are the occasions for thought-provoking discussion, just as they were in college. This discourse is seldom so thought-provoking as to be memorable, but every now and then, a thought does detonate high in the air, and the flash illuminates a subject from a different angle …By TIM SANFORD

Editorial: Music and Games
EDITORIAL: How To Kill An Industry
Marcus Webb
Imagine the following scenario:  Blue Skies Airlines launches a “whisper campaign” against its main rival, Happy Airways. Every time BSA talks to a potential customer, it says: “For goodness sake, don’t fly Happy Airways. They’re about to go out of business. You’ll be stuck with a worthless ticket.” Naturally, Happy Airways retaliates by spreading (equally baseless) rumors against BSA: “Don’t you know 5% of all their planes crash? Do you really want to take a 1-in-20 chance of going down?” …By MARCUS WEBB

Upfront with the Publisher
UPFRONT: A Diverse Workforce Reflects A Changing World And Marketplace
Alicia Lavay
When the National Automatic Merchandising Association asked me to serve on its newly formed Diversity Awareness Committee, I wasn’t sure what this group hoped to accomplish, or what I could do to help. And, when I told the VT staff about the invitation, they insisted adamantly that the vending, coffee service and music and amusement industries have been ahead of the curve when it comes to inclusion. I was also asked what, exactly, is meant by “diversity?” …By ALICIA LAVAY-KERTES

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