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Issue Date: Vol. 52, No. 12, December 2012, Posted On: 12/9/2012

Keurig Adds Two Café Escapes Flavors, Launches Facebook Promotion

Emily Jed
TAGS: specialty coffee, office coffee service, OCS supplies, vending, Green Mountain Coffee Roasters, Café Escapes, creamy cocoa, chai, mocha beverage, Keurig brewers, single-cup coffee, K-Cups, Vue packs, T.J. Whalen

WATERBURY, VT -- Green Mountain Coffee Roasters has expanded its Café Escapes line of creamy cocoas, chai and mocha beverages for Keurig brewers with two new flavors.

Café Vanilla is described as delicately sweet and light and Café Caramel has a "buttery rich and silky smooth" flavor profile. All Café Escapes beverages are available in both Keurig K-Cups and Vue packs.

"As the busy winter season begins, our consumers are looking for simple ways to carve out a little time for themselves. Café Escapes beverages offer just that break," said T.J. Whalen, vice-president of marketing and sales for Green Mountain's specialty coffee business unit.

To celebrate the new flavors and kick off the brand's new "Anytime Indulgence" graphics, consumers are invited to visit the Café Escapes Facebook page and enter a sweepstakes by sharing a photo of their favorite time of day to indulge. From now through January 9, all consumers who enter will have a chance to win one of 60 indulgent-themed daily prize packs and one of six spa getaway grand prize trips to San Diego or Atlanta.

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