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Issue Date: Vol. 53, No. 6, June 2013, Posted On: 5/29/2013

HotLogic Macrowave Warmers Can Be Nice Fit For A Micromarket

Tim Sanford
TAGS: micro market, micromarket, conduction-rethermalizing appliance, Haven Innovation, 365 Retail Markets HotLogic Macrowave, SmartShelf, vending, vending business, food service

HoLogic Macrowave, oven, micro market TROY, MI -- An adaptive conduction-rethermalizing appliance manufactured by Haven Innovation (Grand Haven, MI) may be a good fit for micromarkets, according to 365 Retail Markets here.

The HotLogic Macrowave reheats food by measuring the mass and temperature of a sealed container placed on its "SmartShelf," then heating the shelf sufficiently to raise the container's contents to a temperature just over 165°F. (at which bacteria will not grow) and holding it at that temperature until it's consumed. No timer or function buttons are required.

The manufacturer reports that any kind of flat-bottomed container may be used, from paper to metal. Products are never heated above 200°F., and the even application of heat avoids hot and cold spots or charred edges. Since Macrowave does not boil the water out of the food, it eliminates cooking odors and preserves moisture.

"The Macrowave is a fantastic addition to any micromarket, whether it is used to heat replacement meals sold in your micromarket or to merchandise breakfast items in the morning to drive traffic all day long," 365 Retail Markets reported.

Macrowave appliances are available in configurations from one to 24 shelves, meeting the volume demands of individuals, families and operators of large and small breakrooms.

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