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Issue Date: Vol. 52, No. 11, November 2012, Posted On: 10/25/2012


Esio And Kraft Pact To Offer Maxwell House Coffee For Beverage System


Tim Sanford
Editor@vendingtimes.net
TAGS: office coffee service, OCS equipment, Esio Beverage Co., Kraft Foods Group, Maxwell House coffee varieties, Esio's hot and cold beverage system, drop'n drink technology

MESA, AZ -- Esio Beverage Co. reports that it has entered into a deal with Kraft Foods Group to offer Maxwell House coffee varieties for the Esio's hot and cold beverage system. The dispensers and compatible products deliver nationally branded and company-owned juice drinks, lemonade, sports drinks, vitamin-enhanced fitness waters and chilled or hot coffees and teas with the press of a button.

The "drop'n drink" technology around which the Esio system is built allows users to switch immediately from ice-cold lemonade to hot coffee, with no taste crossover and no need for cleanup. Users can choose from a variety of drink selections and customize each beverage, whether delivered by the cup or the pitcher, to their tastes.

Kraft's new Maxwell House Simple Roasts, a line of coffees specially created for the Esio beverage system, includes hazelnut and vanilla flavored coffees. They will be available for the Esio's new countertop unit debuting at Walmarts this month.

Maxwell House joins other famous Kraft Foods brands taking part in Esio's compact dispenser launch this fall. They include Crystal Light (featuring "Mocktail" low-calorie, nonalcoholic beverages), as well as Country Time Lemonade.

The Esio system includes countertop and floor-standing multi-serve beverage dispensers that conveniently offer hot and cold drinks of any portion-size up to 108 fl.oz. with pushbutton ease through the use of Esio's patented MultiServe E-Paks.


Topic: Coffee Service News

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